This year’s events will be redesigned to make them more interactive, engaging and entertaining. The longstanding IMPA London event remains a firm favourite in the calendar for many, but as IMPA's Head of Marketing and Digital, Dom Scott, has said, there is no room for complacency. "This flagship event attracts visitors from more than 70 countries every year, so we want to focus on providing a programme that involves every one of those attendees, continuing to offer maximum value to all our stakeholders." The event team are planning a major rethink on the format of the conference, with more opportunities for networking, learning and interaction, and it is likely to feature the roundtable format featured previously, as well as high-profile speakers. The event's social side will also have a refresh with the possibility of a new event built around the sustainability run that continues to prove popular. More details to follow soon.